Let’s face it; with the weather doing its best to put a dampener on everybody’s summer plans, there seems little incentive to turn your attention to what you’ll be wearing on the beach. But there’s one very important reason to ensure that the humble swimming cossie is still an integral part of your summer wardrobe…
THE ANNUAL SUMMER BEACH HOLIDAY – usually eagerly anticipated and dreaded in equal measure, this two week fiesta will see you spending more time in that tiny piece of clothing than anything else.
But choosing suitable beach attire can seem like a minefield; which bits to hold in and which to expose? And is the current trend to match tops and bottoms or not?
But before you panic at the very thought and resolve to stay completely covered in a Nigella-style burkini, check out our simple guide to finding the perfect beachwear for you:
Wear your curves with confidence!
Want a flatter tummy and smoother hips? No problem! Our NEW Shape and Enhance range uses innovative technology to provide control at the points of the body where you need it and allow natural shaping where you don’t. This exclusive collection combines great design features with a higher leg cut for a truly modern look.
Shop Twist-strap Swimsuit
Shop Halterneck Swimsuit
Shop Belted Swimsuit
If lounging on a sunbed isn’t your style, then you’ll need swimwear to keep up with your demanding activities. Our AquaFitness and AquaTerra ranges are made from chlorine-resistant XtraLife Lycra for longer-lasting shape and fit plus UPF 50 sun protection to shield skin from the sun whilst you play beach volleyball!
Don’t panic! Our Slender Swimsuits have all-over control to make you look slimmer in seconds. Designed with a Slendertex base suit for firm control and a more defined silhouette, these timeless styles are perfect for giving you ultimate beach body confidence.
Need versatile packing options?
Take the headache out of trying to co-ordinate tops and bottoms with our Beach Living Collection. Mix and match cute tankini tops in plains and patterns with our swim bottoms, swim minis and swim shorts – all with a discreet tummy control lining which means no breathing in required!
Shop Jersey Cover Up
Described as the ‘Queen of Swimsuits’ by one adoring customer our classic Tugless swimsuit continues to make waves as part of our swim collection. A best-seller for years, it’s sensibly cut with a simple scoop neck and modest leg height and is guaranteed to stay put as you swim, stroll and sunbathe!
So don’t cower under a beach towel or kaftan this year, strut your stuff on the sand and wear your Lands’ End swimsuit with pride. Happy holidays!