You might say that during the 1990s, Lands' End began to set its sights on business opportunities in new worlds.
In 1991 we sent our first catalogue to prospective customers in the United Kingdom. Two years later, we opened our first contact and distribution centre outside of the U.S. in Oakham, England. In 1994, we launched our Japan business with the mailing of our first catalogue written in Japanese and denominated in yen. We founded our German business in 1996 with another catalogue written in native language and currency, and a contact centre located in Mettlach, Germany.
Along that same time, Lands' End began to explore opportunities in a whole new world - the World Wide Web. In July 1995 we launched landsend.com, becoming one of the first companies in the US with an e-commerce site, offering more than 100 products as well as stories, essays, and travelogues.
Today our U.S. site offers every Lands' End product from each of our different catalogues, plus an extensive Overstocks section, where excess merchandise can be purchased at steep discounts. Lands' End Live, an online customer service tool introduced in 1999, offers real-time human assistance by text chat or phone, 24 hours a day, seven days a week.
We offer separate websites for our United Kingdom, Japan, and Germany customers. In addition, through our Business Outfitters division, launched in 1993, we serve the business world with top-quality logo clothing, group apparel, and corporate gift needs.
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