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In the beginning...

 The launching of a dream…

Gary Comer (pictured left) always wanted to create a company of his own, and for Comer, Lands' End was a dream that came true.

Inspired by his hobby of sailboat racing, in 1962 Comer went to work for Murphy & Nye Sailmakers in Chicago. The agreement was that Comer and the owner, Dick Stearns, would start a second business as partners. The only question was what kind of business that would be. And it was up to Comer to figure it out as he worked for Murphy & Nye.

Once Comer realised that the customers buying sails from Murphy & Nye were a market for sailboat fittings, it became clear what the new business should be. In the spring of 1963, Comer, Stearns, and three other partners launched Lands' End Yacht Stores, Inc., complete with a basement mail-order operation in Chicago's old tannery district.

"We were all sailors at that time, and our business was selling (and sometimes making) racing sailboat equipment, and duffle bags, and rainsuits and some sweaters and other clothing," Comer recalled. "A lot of people ask why the apostrophe in Lands' End is in the wrong place. There have been some silly explanations along the way, but the truth is, it was a mistake. It was a typo in our first printed piece, and we couldn't afford to reprint and correct it."

In the years since, the misplaced apostrophe has continued to grace our name and our label. And while it has prompted some raised eyebrows among English teachers, it also sets us apart as a company whose continuing concern for what's best for the customer is unmistakably human.

In a piece published in 1988 for our company's 25th anniversary, Comer wrote, "Our basic premise for winning customers is little different today than when we started. Sell only things we believe in, ship every order the day it arrives, unconditionally guarantee everything. That was, and still is, the platform."

Share the savings, share the love

At Lands' End we know how much you love our latest styles and service – but do your nearest and dearest? We'd love to help you spread the word with an offer that's too good to keep to yourself…25% off everything for you, your family & friends!

There are LOADS of great reasons why shopping at Lands' End will put a smile on your face (and theirs). Here are just a few:

1. Great Quality (Guaranteed)

Quality counts for everything at Lands' End. We take great pride in the design and manufacture of our products to ensure their longevity and, ultimately - your satisfaction. So that you can be assured of our commitment to this, we make one clear, simple promise: Quality. Guaranteed. Simply put, if you're not 100% happy with a purchase, you can return it at any time for an exchange or refund. No ifs, no buts - no problem!

2. Great Service

We go to great lengths to ensure we offer unparalleled customer service and put YOU at the forefront of everything we do. Customer Service Assistants are on hand 24 hours a day to offer friendly advice on anything from fit to fashion and help with measurements to ensure you get a perfect fit, first time (although we can't promise to settle the argument over whose turn it is to do the dishes!)

 

3. Great Styles

We're no fickle followers of fashion. Instead, we focus our attention on creating classic, timeless styles that look good, feel great – and most importantly will continue to do so for years to come. So whether it's the perfect pair of jeans, something smart for work or kids' clothes that you can guarantee won't fall apart – we've got it covered.

4. And now…..there's 25% off!

But hurry, this offer won't hang around for long! In fact you've got until midnight on Monday to save on your summer wardrobe and more. So tell us what you love most about Lands' End  - and spread the word!

Simply enter the following code at checkout to get your discount: MAY25FF

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Hello Polo!

It’s Polo season and we’ve got a great mix of new styles and refreshed favourites for you to choose from! But in a market place which is often full of big-brands, big logos and big colours why should you choose a Lands’ End polo? Well, allow us to tell you…

 

NEW! SOFT, CHIC POLOS

Our new piqué polo is a modern take on a classic, in vivid, yarn-dyed colours that stay true, wash after wash. The airy piqué knit fabric is also a little softer, thanks to a light blend of cotton with modal. A narrow, no-button placket and cute ‘Johnny Collar’ in coordinating narrow stripe, give a chic, understated look!

Shop Plain colours

Shop Stripes

 

 

 SPORTY PIQUÉ POLOS

Our softest, coolest, most flattering Piqué Polos ever! With a shapely fit that’s just right – not too tight, not too boxy. With refined details like a narrower placket and a no-curl collar. And best of all, a hint of stretch to put you at ease. You’ll love them – that’s guaranteed.

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SMOOTH PIMA POLOS

‘Suave como el pelo de un angel’ or ‘soft as the hair of an angel’ – that’s how the Peruvian farmers describe the cotton they grow for these polos. The delicate fibres are picked by hand, spun into silky yarns then knitted into a smooth interlock jersey that feels simply heavenly!

Our most feminine polo has neatly hemmed sleeves, a longer placket and a new ‘tipped’ collar options in a pretty dot print.

Shop Plain colours

Shop Dot Print

 

SUPER-T™ POLOS

We found our Super-T™ jersey to be just too good to limit to tees alone. And we’ve made Henley’s and Polo Necks for some time now, it finally dawned on us to put it into a Polo! Eureka! So here it is, built Super-T tough, and ready to resist pilling, shrinkage, fading and wrinkles for years.

Shop Super-T™ Polo

Shop Engineered Stripe Super-T™ Polo

Shop Narrow Stripe Super-T™ Polo

 

SPORTY PIQUÉ POLO

Our legendary polo has all the details you’d expect to find in a designer brand (maybe more, in fact) – minus the designer price tag. A robust collar that won’t curl. Comfortable half-moon yoke. Shatterproof buttons, cross-stitched to stay put. And a beefy piqué fabric that manages to be cool and soft while heroically refusing to fade, pill, shrink or wrinkle. This season’s short sleeve polo has a choice of traditional or tailored fits, new stripes and a tipped-collar version, too. All styles feature a vented tennis-tail hem.

Shop Plain Colours

Shop Stripes

 

NEW! THE SUPIMA POLO

Our dressiest short sleeve polo now comes in Supima – America’s finest, most sought after cotton. It’s premium quality yarns create a jersey that’s outstandingly smooth and durable. Wear our newest, softest polo once, and prepare to be converted!

- 100% Supima cotton in a rich interlock jersey knit.

- Resists pilling, fading, wrinkles and shrinkage for lasting good looks.

- Redesigned two-piece collar is densely knitted to resist curling.

- Available in traditional or tailored fit.

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Once a year, in the springtime, there's a miracle in Mongolia.

Ever wondered what goes on behind the scenes in our quest to source the best quality material for our garments?  Well, for our luxurious cashmere knitwear, it all starts now; in springtime, as one of our US colleagues discovered on a recent visit to Mongolia, home to the finest quality cashmere fleece…

"The Kashmir goat yields up its precious, downy underhair – arguably the most sought after natural fibre the world has ever known, ever since the 16^th century when fashionistas created a sensation in Parisian salons by drawing their ultra-fine cashmere shawls through a wedding ring. On a recent visit, we witnessed the miracle first-hand, standing outside a small yurt in the Inner Mongolian grasslands. A herdsman named Ma Xi begins quickly, expertly clipping a goat’s coarser guard hairs. Then, with a rake-like instrument tipped with crochet hooks, he combs the goat’s coat. Soft underhair comes out easily, building up quickly on the long tines. The goat seems to enjoy it. Combing takes about 20 minutes, after which Ma Xi slowly works the blanket of fleece off the tines and stacks it atop a dozen similar bundles. After the combing is done, these will be baled and trucked to the factory. 

Cashmere can come from many places – Turkey, Pakistan, New Zealand, even that organic farm down the road from you – but Mongolian 'white cashmere' is considered the finest in the world. Why is this true? Top-quality cashmere fibres are long, strong and fine. Kashmir goats raised elsewhere are often shorn rather than combed, which results in shorter fibers. Also, warmer climates discourage fleece growth. The cold, windy climate of Mongolia is perfect for producing the longest, loftiest fleece found anywhere. Once at the factory, the goat fleece is cleaned, dyed, dried, mixed for colour consistency and spun into yarn.

Special machinery has been installed for Lands’ End to double the single-ply yarn, since all Lands’ End cashmere is made from the heavier two-ply. This added heft is obvious when we handle several of the finished sweaters. Lands’ End sweaters are also more tightly knit than many on the market, which adds to their weight, softness and durability.

You may be the cynical type, and say, “It’s just a sweater…” But to us, as many years as we’ve been in the clothing business, it still feels like a miracle.  What else can you say about remarkable goats that live in the harshest climate, yet grow the softest fleece?  Or dedicated herdsmen who stay on guard through the longest, coldest nights to ward off the fox and the mountain eagle? Maybe most important of all, what other experience in the world of clothing can thrill like your first touch of cashmere? So experience the miracle, Lands’ End style, and think of the unsung goats who brought it to you."

Our new range of cashmere arrives later this year so experience the quality for yourself; and who knows, you could end up wearing a jumper from the very goats that Ma Xi sheared in front of our colleague recently!

Please note: no goats we're harmed in the making of our sweaters or the production of this blog post! Happy shopping everyone!

Shop Cashmere

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Walk this way...

Last week we hosted our latest fashion show at Lands’ End with some of our braver staff taking to the catwalk to showcase some off our latest styles for Spring 2013! Below our Merchandising Director Nicola walks us through the styles…

 

“Catherine was first down the catwalk and she wore two of our current best sellers; the Drifter Cable Crew and the Floral Crops. In a bright wintergreen shade, our Drifter sweater is made from soft, pure cotton and is a great transitional piece at £39.95. We layered it over a crisp white non-iron shirt to show its versatility.

Florals are big news this season but it’s not just on tops and dresses - a vibrant pair of floral crops in your spring/summer wardrobe are a must. These cute crops are available in two different colours and are mid–rise so they sit just comfortably below the natural waist.

To complete the look Catherine wore a pair of our bright blue ballet shoes which coordinate with the floral print perfectly."

 

 

“Alan’s outfit makes casual spring/summer dressing look so easy!  We built his look around the V-neck Cricket Sweater which has recently been featured in the Daily Mail and is already proving to be a key look this season.

We teamed this with one of our best-selling Supima Cotton Polo’s and Plain Front Original Chino Shorts for a relaxed, yet refined look.

To complete his look Alan wore a pair of our Heritage Leather Boat Shoes in a neutral brown which not only look great but are so comfortable too.”

 

 

 

 

“Our third model down the catwalk was Susan and she was dressed from head to toe in Lands’ End best sellers. The sleek and slim Cropped Chino’s are worn with one of our best-selling Pima Polo’s; with its feminine design features, silky-soft feel, on trend dot print and amazing price of £24.95, it's no wonder that it’s so popular!

Layered on top is our legendary Fine Gauge Cardigan which is available in numerous colours and several prints – one is never enough!

Finishing touches are just as important and to complete Susan’s look she wore a floral scarf in soft, light cotton voile, a floral canvas tote and pair of chambray wedged espadrilles.”

 

 

“Rama is our newest Lands' End model and we all thought he made a fantastic first impression! As we are always striving to attract a younger customer, we've designed a European exclusive contrast detail shirt. In a pink gingham poplin, Rama’s shirt has a beautiful blue chambray contrast collar and cuffs and is slimmer in fit to our regular shirts. This exclusive rivals many of the designer brands and at just £39.95, it’s a fantastic buy.

This year, our Ringspun Denim Jeans also get the new sleeker-look treatment! These jeans are trimmer in the thigh, sit just below the waist and run straight from hip to hem for a great contemporary look. Rama's look was completed with a pair of chestnut Suede Lace-ups and a striped elastic belt.”

 

 

“Continuing the floral trend, we dressed our final model, Ellie in our beautiful floral placement print Crossover Back Dress. With its elasticated waist, ruched shoulders with slight cap sleeve and fully lined A-line skirt, this dress is a real head turner. What’s also really wonderful about this dress is its stunning and unusual draped crossover back.

Our lovely yellow Supima Grosgrain trim cardi is the perfect layering option for summer and extra-special thanks to the pretty pearl shell buttons and three-quarter length sleeves.

Finally, we accessorised Ellie’s outfit with a pair of navy wedge sandals and one of the necklaces from our pearl cluster collection.”

Getting Shirty...

If your wardrobe is stuck in a bit of a rut and you turn to your favourite washed-out shirt every time you need to smarten up, now is the time to have a bit of a re-vamp! At Lands' End we've got new shirts that work double duty – from workday to weekend; as well as favourite formal styles in new colours to pep up your spring wardrobe. Read on for the latest style advice and great offers to ensure you'll have a shirt for every occasion…

 

NEW! Supima Cotton Poplin Shirts in Gingham and Stripes

Our newest Supima Poplin shirts bridge the gap between formal and casual perfectly. If you've ever wondered what to wear when the invitation states that ubiquitous term 'smart-casual'; this is it! Choose from bold gingham checks with contrast trim plus classic stripes that are slightly more 'play-it-safe', both in vibrant colours and our new trimmer tailored fit – you're guaranteed to make a style statement.

Shop - Gingham Poplin - £39.95

Shop - Striped Poplin -£39.95

 

Office–ready attire

If your working week calls for you to look smart, then our Traditional Fit Poplin Shirt epitomises classic formal dressing. Made from naturally smooth poplin, we've combed the cotton yarn for an even more refined texture – and a smoother looking shirt. In subtle checks and muted stripes that are pretty much guaranteed to go with every tie you own, one of these will never be enough – which is why if you buy two or more, you can now save £5 each!

Shop - Traditional Fit Poplin Shirt - £29.95

 

 NEW! Sail Rigger Oxford Shirts in Plains and Stripes

Make your mornings even easier with our 'no-fuss' Sail Rigger Oxford Shirt! This classic button-down shirt looks casually unpressed straight out of the dryer so you can dispense with the ironing board altogether. Staying true to the Oxford Heritage, we've used thicker yarns to produce a heavyweight fabric, making it an ideal top layer for mild spring days.

Shop - Sail Rigger Oxford Shirt - £34.95

 

 

Love what you've seen so far? Shop our full collection of men's casual shirts and formal shirts and you'll soon have the perfect go-to styles for smart, casual and everything in-between!

Love is in the air...

This Valentine's Day, you need just a little imagination (and of course, a little help from Lands' End!) to give your loved one the perfect gift.  Our team of romantics have selected some great ideas that are guaranteed to woo the love of your life...and last a lot longer than chocolates & flowers too!

For the Young at Heart 

What's cute, cuddly and guaranteed to put a smile on her face? This friendly Teddy Bear of course! Steiff Bears are real collectors items and all come with the famous Steiff tag and a gold plated button in the ear...an authentic, quality gift guaranteed to charm romantics of all ages.

 

 

  

Endless Luxury                   

For a gift she can wear every day, you can't beat our Infinity Silk Scarf. Light and luxurious, it can be wrapped, twisted and draped so many ways and is finished with faux horn buttons to give it a unique, distinctive look.

 

Something Sparkly?

Simply stunning! Any woman would be delighted to receive this beautiful cluster Pearl Bracelet  and Necklace. Combining the best of contemporary and traditional style, this pretty set is made from white glass pearls and transparent stones clustered on cool toned white metal.

 

Pretty Sleep Separates

Bring a little style to the bedroom with our gorgeous new sleepwear separates. She'll love this pretty Camisole Top with lace trim, adjustable straps, integral shelf bra for flattering support plus a little shirring for shaping under the bust. And the colour of choice for Valentine's Day? This vibrant rich red of course!

 

 

Pair the top with these pretty patterned PJ Bottoms to make a great gift set. Made from a lovely soft blend of cotton and viscose, they feel silky-smooth next to bare skin and look gorgeous too!

 

 

And for him...

Most men absolutely LOVE practical gifts but steer clear of the gadgets this year and give him something super-stylish instead (but packed with enough practical features to please!)

This classic Men’s Blazer is a true investment piece and is styled with embossed metal buttons, front flap pockets and felt-backed collar - all in ultra-fine all-season pure worsted wool.  A gift that will last a lifetime. 

 

 Gorgeous gift wrapping

Savour the moment when your loved one opens an exquisitely gift-wrapped present. If you’d rather leave the presentation to us, no problem! For just £5 per gift box (plus the normal P&P), we’ll wrap in crisp tissue paper, secure in a stylish box and tie with a pretty grosgrain ribbon. Simply select the Gift Boxing option at checkout (available on selected gifts only).

                                 

To All A Good Night...

You can't beat cosying up in sumptuous sleepwear when the nights are cold and dark. Here at Lands' End, we've got a great selection of PJs, Nighties, Dressing Gowns & Slippers for you to snuggle up in this winter…they make perfect gifts too!  Below are five of our favourites…

 

Plain Silk Pyjama Set - £160

Silk pyjamas - the ultimate in night-time luxury. They conjure all kinds of romantic visions and as a treat for a special someone – or for yourself – there’s nothing more decadent.

The beautiful silk fabric feels smooth against your skin whilst the contrast piping adds a pretty, feminine touch so you'll look just as good as you feel…go on and indulge your senses!

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 Cotton Terry Bath Robe - £49.95

How's this for exotic?  Our Authentic Turkish HydroCotton® fabric is so soft and absorbent, giving this dressing gown an exceptionally fluffy feel without weighing you down.

Pamper yourself in spa-like comfort - without ever leaving home!

Shop now

 

Flannel Pyjama Bottoms - £29.95

Our fantastic flannel pyjama bottoms are a man’s best friend this season!

Having come firmly back into fashion, they're incredibly warm and cosy but are perfectly practical too – thanks to an easy-moving elastic waistband and adjustable drawcord. So whether you're lounging or sleeping, you'll look the part this winter.

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Girls’ Graphic Fleece Pyjamas - £29.95

She won't need a cute teddy to snuggle up to when when she's got these super-soft fleece pj's as a cosy sleep companion!

Brushed on both sides for comfort and in a choice of pretty patterns too, she'll make the best-dressed list at any sleepover this Christmas.

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Boys’ Graphic Fleece Pyjamas - £29.95

 

Make bedtime a fuss-free affair with these totally cool fleece pj's that he'll be dying to get into at the end of the day!

Made from super cosy fleece and embellished with kid-cool graphics, he's guaranteed sweet dreams all night long in the softest sleepwear around.

 Shop now

 

To can view our entire range of sleepwear and slippers here for Women’s, Men’s, Girls’, Boys’ and also in Plus sizes.

CELEBRATE 60 YEARS WITH £60

Fly the flag for Britain!

Celebrate the Queen’s Jubilee weekend in style with some patriotic red, white and blue outfit ideas for the whole family. We’ve done the hard work for you so you can sit back, relax & enjoy the best of the Great British Summer!

WOMEN



Our soft cotton jersey Henley Dress will keep you cool and comfortable with its easy drawstring waist; team with our cute Parker Wedge Shoes in classic blue or red gingham. Come the evening, cover up with a lightweight long sleeve Supima Fine Gauge Cardigan and add the finishing touch with a pretty Cotton/Modal Striped Scarf.



MEN



You can’t beat our comfy and classic Original Chinos for weekend wear – the Vintage Brick colour works the patriotic trend perfectly. Pair with either our Jersey Crew Neck T-Shirt or a cool Piqué Polo; both available in red, white and blue. Need to smarten up slightly? Add our lightweight Linen/Cotton Jacket in True Navy; you’ll look the part at any posh social occasion this summer!



BOYS



At just £12, these vintage wash Short Sleeve Striped Piqué Polos will keep him looking and feeling cool in the summer sun. Beat the heat further with a pair of lightweight cotton canvas Cargo Shorts in smart Navy Blue; sure to please mum and son alike. Finally, finish off this easy outfit with some slip-on Canvas Shoes which boast a durable construction to withstand the rigours of weekend play.



GIRLS



Summer has never looked so good for girls. Start off with a pretty striped Short Sleeve Tee which sports a cute tie front for a breezy, knot-ical look! Coordinate with some trendy Pencil Fit Cropped Jeans in washed blue denim and then treat her feet to these gorgeous Flower Sandals in Classic Navy; guaranteed to be a hit for the whole summer long.